Rebuilding how commercial kitchens source local food
FarmDirect Commerce Hub was built by people who understand both sides of the commercial food supply chain — the kitchen that needs reliable ingredients and the farm that needs reliable buyers.
The problem we solve
Commercial food buyers — restaurants, caterers, corporate cafeterias, specialty retailers — spend hours every week coordinating with farms individually. Phone calls, text messages, email threads, spreadsheets. Each farm has different availability, different pricing, different delivery schedules.
The alternative is traditional distribution, which adds markups and puts distance between the buyer and the source. Buyers lose control over freshness, traceability, and the farm relationships that define their menus.
FarmDirect replaces this fragmented process with a single platform. Buyers see real-time inventory from every farm in their network, build multi-farm orders with one checkout, and coordinate deliveries through automated logistics. The result: 80% less procurement time, no distributor markups, and produce that arrives fresher because the supply chain is shorter.
Our values
These principles guide every product decision, from which features we build to how we communicate.
Efficient
We remove friction and respect the buyer's time. Every feature is designed to consolidate steps and surface only what matters for procurement decisions.
Grounded
We're rooted in the practical realities of commercial kitchens and farm operations. No hype, no idealism that doesn't scale — just tools that work.
Transparent
Pricing, availability, and logistics status are always visible. No hidden fees, no surprise constraints, no contact-for-quote friction.
Reliable
The platform does what it promises. Inventory is current, deliveries arrive as scheduled, and support responds promptly when you need it.
A shorter supply chain benefits everyone
Buyers get fresher ingredients and lower costs. Farms get direct access to commercial buyers without distributor intermediaries. Communities get a more resilient local food system.